Hörmann – Sports partner
Team spirit, dedication and fairness – the keys to success
Sport moves and unites people around the world. For over 25 years, we have been a passionate and enthusiastic sports partner, supporting competitive sport both at home and abroad. The same values that have always been applied in sport, such as innovation, respect and responsibility, also characterise our operations as a globally active family business, both now and in the future.
Thanks to our partnerships in football, biathlon, ski jumping and tennis, Hörmann maintains an international presence in the world of sport all year round. Our involvement in sport is completed by our local sponsorships of popular sport at a regional level around our locations worldwide.
Hörmann in sports – Facts and figures
years as a sports partner in a range of disciplines
national European football teams play with Hörmann advertising boards on the pitch
Hörmann expanded its support of winter sports to include biathlon (in 2016) and ski jumping (in 2018)
Loyalty, fairness and team spirit are essential values not only in sport, but also for us as a company. Here at Hörmann, we focus on motivating individuals and cultivating respectful and cooperative relationships with our employees and partners.
Passion and tradition – Our involvement in the world of sport
Football
Football and Hörmann have a long shared history: we have played an international role in the world of football for more than 25 years. In Germany, we have been active as a perimeter advertising partner at international matches and selected league matches since 1995. In September 2022, the partnership with the DFB was extended for another four years until 2026, with an expanded scope. We are now an official partner of the German Football Association and the national team. In total, our advertising boards are displayed at the matches of more than 15 European senior national teams; for example, at qualifying and friendly European Championship / World Cup matches and at UEFA Nations League matches. In addition to Germany, these also include countries such as Denmark, the Czech Republic, Bulgaria, Norway, Belgium, Sweden and Slovakia, where Hörmann has entered into long-term partnerships with the respective football associations.
Biathlon
In addition to our international football sponsorships, we decided in 2016 to make another long-term sports commitment. Since then, Hörmann has also been prominent in the world of winter sports as a premium partner of the BMW IBU World Cup Biathlon and the IBU World Championships Biathlon, using this platform to promote the highly popular sport. Over the past few decades, biathlon has become the most popular winter sport in many countries, including Germany, Norway and Sweden.
Ski jumping
We expanded our winter sports partnerships again for the 2018/2019 season, and have since been the primary sponsor of the Four Hills Tournament and event sponsor of the FIS Ski Jumping World Cups in Ruka (Finland), Zakopane (Poland), Oslo (Norway) and, from 2023, Lahti (Finland).
Tennis
Hörmann is also an active partner in tennis, appearing as a sponsor in Germany every year, most notably during the TERRA WORTMANN OPEN tennis tournament (since 2022: formerly known as the GERRY WEBER OPEN). In 2023, Hörmann was awarded “Sponsor of the Year” by the TERRA WORTMANN OPEN for its long-standing and reliable partnership.
“We are thrilled about this award and will keep the ball rolling as a sponsor in the future.”
- Axel Becker, Managing Director, Sales / Marketing International at Hörmann
